added purple background...took the round brush and made various shades of purple dots
step 2 of 5
added glittery swirls (which i take out later) and made an ice cream cone and bevel embossed it.
step 3 of 5
added ice cream using a brush from the default settings and added a default pattern
step 4 of 5
added the E
step 5 of 5
finished lettering and added a outer glow...then i cut the label out to an oval and added a stroke layer 2px in white, duplicated the layer, stroked it again to 5px with purple, added outer glow and voila!