I added some background above the flowers by using the rectangle marquee tool, copy&paste, and the clone tool to fix it up.
step 2 of 5
Started creating the card with the rectangle shape tool. added texture w/ filter>texture
step 3 of 5
added shadows to the card to make it look crumpled using the paintbrush tool. also adjusted the leaf using the lasso tool and copy&paste. adjusted the main flower hue/saturation
step 4 of 5
added writing w/ the paintbrush tool
step 5 of 5
Here i added the eye by making a two circle shapes and bevel/embossing the white one.