The product is way to dark IMO, logo looks great, but if you are trying to sell a product, surely you would show it.

I think exactly that ist he exciting turn about it...
this is making the customer curious.
every want to see more of the product ...

( i hope my english is not to bad.. ^^)

Too much negative (empty) space, and few clients want their product almost impossible to see. The tagline, "make your way," combined with so much dark, conveys the impression of stumbling around in the dark, and the lack of a visible "guiding light," in this case, the camera, will not make the customer curious. They will instead be drawn to camera ads that show them what they will get if they buy the product...

To make the customer curious, you need to do more than just hide the product. Competition is seldom a game of Hide and Seek.

Thank you for serving feedback.
was probably too preoccupied with my idea ..
i will keep your tips in mind by shootin the next pics..

I like the photo. And I think it would have been great in one of the negative space themes, but I'm not sure a company would want it so difficult to see their product