nice idea -- think the slices could use some texture especailly the yoke

The straight-forward, non-ironic approach is OK (recognizing that the use of the hyphen in the headline is exemplary). The aqua text on magenta rectangle seems out of place (clashes, perhaps?) with the black/white/yellow palette of the background, however. Also, right-justifying the instructions makes them hard to read and strikes me as a fruitless attempt at sophistication after having centered a Helvetica [or knock-off font] headline.

More amusing (and thus more compelling to my mind) would be making it seem like 'Hard-Boiled Egg' [singular] is a sophisticated, gourmet treat that you can have at home if you follow these three or four steps (which are a revelation to your air-head audience). Contemporary fonts in an interesting layout in front of an elegant background of an egg in an egg cup would help convey how chic an addition to one's menu this would be.